A bathroom fitter website is selling one of the most-considered home-improvement decisions a UK homeowner makes — a £4,000-£18,000 project that disrupts the household’s only bathroom for 8-20 days. Customers research these decisions carefully, compare three to five contractors, and the contractor whose website surfaces project pricing tiers, named completed projects and clear timeline commitments wins the brief over the contractor whose website asks for a free quote with no detail at all.
What is different about bathroom fitter websites
Three things make bathroom-fitter web design distinct from generic trades. First, the audience is searching for full-renovation specialists, not plumbers — and sites that conflate the two confuse Google about the page’s commercial focus and confuse the customer about what is being offered. Second, the specialism splits (wetroom, accessibility bathroom, standard renovation) carry different price tiers and different technical requirements; templated sites treat all three as one offering and lose all three audiences. Third, the project-pricing transparency question is sharper here than in most trades — the customer is committing to a 8-20 day disruption and a £6,000-£15,000 average spend, and the contractor who is willing to publish indicative pricing earns trust over the contractor who hides it.
What we ship for a bathroom fitter
A bespoke bathroom fitter website with the project gallery as the homepage hero, individual project landing pages for 12-30 completed installations with the budget tier surfaced, the three banded price tiers (essential / mid-range / premium) with the specific inclusions explained, separate Service entities for wetroom installation and accessibility bathrooms with their own landing pages, the project-duration commitment per tier, the manufacturer relationship transparency, the standard contact and service-area block, and the full HomeAndConstructionBusiness + LocalBusiness + Service schema graph.
The project pricing tiers in detail
Three bands that cover most UK bathroom renovation work. Essential refresh (£4,000-£7,000): replacement of existing suite, basic tiling and flooring, like-for-like layout, mid-market manufacturer suite. Mid-range renovation (£7,000-£12,000): suite from a quality manufacturer (Roca, Villeroy & Boch mid-range), full-height tiling, quality flooring, minor layout modification, mid-range fittings. Premium suite (£12,000-£18,000+): premium suite brands (Crosswater, Burlington, Lefroy Brooks), premium tiling (large-format porcelain, natural stone), bespoke joinery, premium fittings, layout modification or wetroom conversion. Each tier renders as a structured Offer entity for rich-results eligibility and removes the guesswork for customers who do not know whether they are a £5,000 or £15,000 buyer.
The wetroom landing
Wetrooms are a meaningful specialism with distinct technical requirements that customers genuinely want to understand before they brief. The landing covers the tanking system (Schluter Kerdi-Board, Wedi panels), the drainage gradient requirement (typically 1:60-1:80 to the central drain), the anti-slip flooring options (large-format porcelain, vinyl wetroom flooring, mosaic tile), the splash containment approach (full enclosure, half-glass screen, no screen), the typical project duration (8-14 days for a standard wetroom conversion), the indicative pricing (£8,000-£15,000 depending on size and finish). Wetroom landings consistently outrank generic "bathroom fitter [city]" pages on the wetroom-plus-city long-tail because the search intent matches.
The accessibility-bathroom landing
Accessibility bathrooms serve a structurally different customer — typically older homeowners, families adapting for an elderly parent, or households accessing Disabled Facilities Grants through the local authority. The landing covers level-access showers, walk-in baths, grab-rail installation, Closomat hygiene units, the Disabled Facilities Grant application support process, and the trade-body memberships relevant to accessibility work (BHTA where applicable, OT consultation where the firm works alongside an occupational therapist). The audience research is structurally different from standard renovation customer research; the dedicated landing converts at much higher rates than the same content buried in a generic services page.
What we deliberately do not build
No 3D bathroom-design tool — manufacturers (Crosswater, Roca, Villeroy & Boch) have their own showroom design software and replicating it on a fitter’s marketing site is engineering effort that does not lift conversion. No project-management software in the marketing site — Buildertrend, CoConstruct, ServiceM8 cover this operationally without needing customer-facing UI. No live-chat — the audience is researching, not transactional, and live chat does not lift conversion in this sector based on the conversion-rate evidence we see across the bathroom-fitter sites we ship.
Pricing for a bathroom fitter website
Most independent single-team bathroom fitters land on Launch (£499) — the standard architecture with project gallery, three banded pricing tiers, wetroom and accessibility splits, and the schema. Multi-team firms with two-plus installation crews move to Growth (£899) for the multi-team architecture. Pro (£1,499) is for premium bespoke-bathroom specialists working at the £20,000+ project tier where the content depth (named project profiles, designer collaboration narrative, supplier ecosystem detail) justifies the deeper architecture.